To help promote the launch of the new Cadillac EV vehicle, the Lyriq coming out in 2023, Playhybrid was happy to work with Meta to build the immersive Instagram AR experience allowing people to take a detailed look of the car's interior using their smartphones.
The manufacturer provided our team with the model's interior CAD files that we optimized using our proprietary tech pipeline to recreate a true to life AR experience that respected the 4MB file size limit . The results is a photorealistic immersive experience that allows every Instagram user to experience the Lyriq's luxurious and functional interior using their smartphones. The user can travel from the front to the back of the car interior, providing them with a detailed 360 view that no other medium could. Pre-orders for the Lyriq are growing steadily in North-America since it's launch. We are very proud to have been part of this successful campaign and partner of making our future electric!
Try it now on Instagram before heading out to the dealer for a test drive!
Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !