The Mercedes-Benz brand is synonymous with luxury, performance, and innovation. Their new EQ line of vehicles embody these elements perfectly. The EQS SUV doesn't just push how far drivers can go on a single charge but also how far the driver can go in every sense of the word. That's why when it was time to showcase the luxurious and innovative interior of the car, Mercedes-Benz and Meta teamed up with Playhybrid to get the most photorealistic AR experience available on Instagram. The level of detail inside the EQS SUV is quite extensive, and the sheer size of it made this a technical challenge that we are proud to have surmount. As always, we pushed our Chewi software to the limit, and the result is one of our most incredible experiences on Instagram.
The experience lets the user view the EQS SUV interior from the center console perspective, where the innovative hand gesture control can be visualized using the on-screen UI. In addition, the user can also view the full 360 degrees of the interior.
Visit the Mercedes-Benz Instagram page to try the effect now and share it with your friends and family.
Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !