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Hyundai IONIQ 5 fully charged on Instagram

The new IONIQ 5 EV vehicle is a very hot commodity and getting a hold of one of the rare units still available requires supernatural powers. As avid consumers are waiting to get into their new electric car, Hyundai in collaboration with Playhybrid provides all Instagram users the opportunity to view the IONIQ 5 in photorealistic AR using their smartphones.


To bring this experience to life, Playhybrid used its proprietary CHEWI pipeline to optimize original Hyunday design files before porting them to Spark AR where our dynamic custom shaders really highlight the spectacular design of the IONIQ 5. The result is a photorealistic true to life AR experience that respects the manufacturer's IP. It also provides an innovative new media format that increases the overall engagement and performance of the marketing campaign.


View the IONIQ 5 on Instagram now!


Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !



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