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MINI USA's New AR Showroom on Instagram


MINI USA recently launched its first AR car model, the 2-door Cooper S on Instagram. This effect will be followed by 5 other models that will be published in the upcoming weeks. These AR effects rely on Playhybrid's Chewi technology that allows original 3D design files to be optimized for any social media AR platform while maintaining visual parity with the original high-resolution 3D file. Every detailed experience showcases Mini's attention to detail and reputed build quality.


MINI USA is relying on AR to reach a broader consumer base on social media platforms and provide them with better tools to make informed purchasing decisions. AR as also proven to increase brand engagement for owners and prospective owners.


Start your car shopping by clicking here and chose the color of your next MINI Cooper S on Instagram right now!


Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !

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