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Playhybrid Partners with Google and BMW to Create a Groundbreaking Virtual AR Experience

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Playhybrid is proud to announce its collaboration with Google and BMW to develop an innovative augmented reality (AR) experience that showcases BMW's new operating system. Designed to captivate and engage users, the AR experience leverages cutting-edge technology to redefine how audiences interact with automotive features.


At the heart of this experience is a 3D showcase of BMW’s panoramic iDrive, powered by the brand's latest operating system. Users can explore various drive modes with streaming video and full navigation, allowing them to pick and choose their favorite mode to view in AR. The experience also includes a Portal Mode, offering an immersive way to dive deeper into BMW’s groundbreaking features.


Built in Unreal Engine, the AR experience utilizes Google Cloud's immersive streaming XR technology to deliver real-time rendering and seamless performance. This technological breakthrough enables users to explore BMW's panoramic heads-up display in AR directly from their smartphones—no high-powered devices or app downloads required.


By hosting the AR experience on Google Cloud, Playhybrid ensures unparalleled scalability and performance, making it accessible to a global audience. To drive traffic, demand generation campaigns strategically targeted BMW enthusiasts and tech-savvy audiences, creating buzz and engagement across digital platforms.

This collaboration showcases the future of AR and its potential to transform user experiences. With real-time streaming powered by Google Cloud, Playhybrid and BMW have set a new benchmark for innovation in the automotive and AR industries.




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