VERSAILLES AR
August 5th, 2020
Le Château de Versailles is one of the world’s most iconic museums, rich with history and stories. As world visitors shy away from travel during the pandemic, Instagram gives them the chance to live the Versailles experience and get them planning for their next visit.
Phase 1
INSTAGRAM
ACTIVATION
IF THESE WALLS COULD TALK
Le Château de Versailles and its gardens have been part of many stories, some grand, some more personal. Let the statues that highlight these mythical gardens recount those stories in high quality World Effect AR Instagram experience. The user will place statues and surroundings in his environment using the
backfacing camera of his/her phone. Once the effect is placed, watch the statue animate and listen to the audio commentary. Stories can be historical or can be based on the postcards archive showcased on the museum’s Facebook page. The content will be easily shareable in stories insuring maximum reach.
Phase 1
INSTAGRAM
ACTIVATION
STATUE
PHOTOBOMB
Travel has become more complex due to the pandemic and getting a chance to snap a picture with one of Versailles’ iconic garden statues is impossible...well there is still a way. Using Versailles unique Instagram World Effect AR experience, users will be able to place selected statues in his/hers environment and snap
pictures of loved ones to share on their profile stories. Users might have surprises as these statues have a tendency of being mischievous and strike a different pose, wink or smile when they become the center of attention. 
Phase 1
INSTAGRAM
ACTIVATION
ANIMATED MAP
Inspired by the opening of the hit show Game of Thrones this Instagram World Effect will give users a unique view of the Versailles gardens in a high quality stylized animation. Very immersive, this experience will be easily shareable and could include sound/music.

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