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A new car in our AR Garage: BMW XM


Being able to work with our friends at BMW is a privilege and we count our blessings every time we get a chance to bring one of their amazing cars to social media AR. This new delivery is our 15th successful project with BMW. The trust they express in our work makes a world of difference. BMW has fully embraced social media AR and are proving to be one the automotive industries most innovative in that field. We are happy to be beside them as they solidify that reputation.


For this newest project we created 2 distinct photorealistic AR effects to showcase the interior and exterior of the BMW XM SUV. Users get a chance to view all of the key design and safety features in an immersive 3D environment. As with all of our automotive projects, we started by using the manufacturer's original design files and optimized them using our CHEWI technology to retain all of the details and still meet Spark AR's size limitation.


Like all of our Instagram AR projects, we created the AR video ad that will help users find and interact with the effect. Video ads are key to any successful campaign. We are proud to be able to offer our partners with the full suite of production services for powerful social media AR campaigns.

Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM




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