To promote the release of the movie Jurassic World Dominion, Playhybrid partnered with Universal Pictures and Snap to build an exclusive Snap AR effect that brings users closer than they ever been to one of the most iconic Jurassic World dinosaurs, the infamous dilophosaurus.
The multi-lens effect places the user in front of a fully rendered high quality 3D dilophosaurus. To build this effect and maintain the visual quality of the dinosaur, Playhybrid used a 3D asset sourced directly from the movie's VFX pipeline and utilized its exclusive Chewi technology to optimize the multi-gig asset so that it could fit under the the 8gb limit. The result is stunning and immersive.
Scan the Snapcode above to try the effect. Just beware that it might be in a bad mood.
Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !