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Mercedes-Benz EQE AR Portal Effect


Summer is coming in hot and so are our projects! We are so happy to renew our partnership with Mercedes-Benz USA and Merkley Partners to bring to Instagram an immersive AR portal effect that features the car manufacturer's latest EV, the EQE. The design of this car is stunning so we needed to create an experience that would be worthy of it's elegance. With the help of the creative team at Merkley Partners, we developed a world lens effect that centred around a 3D model of the EQE. This model was optimized using our Chewi Technology. Chewi provides our partners with photorealistic models that easily comply with Instagram stringent file size restrictions.


The experience brings users into a virtual showroom. The lighting is dramatic and tinted in a blue hue. The user can walk around the car and view all of the design elements that make this model so distinctive. Contrary to other AR car experiences, the interior is visible through the slightly tinted windows. This experience is the closest the user can get to the car before heading to the dealership for a test drive. Thy can also flip the camera to take a quick selfie with the car and share with family and friends.


You can try the effect for yourself on the brand's Instagram page.


Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM !

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