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NBA playoffs get a boost on Instagram thanks to Playhybrid

We're so pumped about the return to play of the NBA and even more excited to be part of the playoff action! Thanks to our friends at Instagram and the NBA we were able to create the first-ever sports replay augmented reality experience on Spark AR. The immersive highly detailed 3D environment in the effect brings the excitement of the game to the fans watching from home.

This world effect was optimized for Spark AR and rendered below its 4 MB weight limit. Quite a feat for an effect that packs high-quality graphics, video and sound. New replays were made available every week and added a little surprise for the final matchup between Miami and LA!

You can view the experience here

Want to partner with us to do amazing augmented reality? Contact us now: LAX@PLAYHYBRID.COM !

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