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Playhybrid Powers BMW's Official AR Experience at IAA Summit in Munich

Updated: Sep 5, 2023


Following many successful AR projects with BMW, Playhybrid was tasked with developing the official social media AR effect for the revolutionary BMW Vision NEUE KLASSE car that will be showcased at the 2023 IAA Summit in Munich. Our team was excited to get a chance to work on this very secretive concept car that pushes the boundaries of sustainability and technology. At Playhybrid, technology is also at the corner of everything we do. We allow car brands to be able to pack every detail of their vehicles into immersive, photorealistic social media AR effect.


Participants at the IAA Summit, will be able see every detail from the interior and exterior of the Vision NEUE KLASSE using the AR effect since the car will be encased in glass for protection. The effects will be accessible through a QR code that is linked to Meta platforms. A Snapchat version will also be available. This will be one of Playhybrid's most global AR effects, reaching millions worldwide.

We are proud of our continued partnership with BMW and invite everyone to checks out this fantastic feat of engineering.


Want to partner with us and start building amazing AR experiences on social media? Give us a shout at LAX@PLAYHYBRID.COM


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